It’s a familiar scene: a lone figure stands in the middle of the technicolor card aisle furiously picking up a card, reading it, shaking his/her head and sticking it back in the rack then sidestepping to the next section to repeat to process.
A lot of greeting cards these days are either inexpensive and dull, or actually have a sentiment that you want to send but are $7. For a piece of paper folded in half? Uh, hard pass. I can get a cocktail or 7 useless, er, necessary items in the Target dollar section for that!
Cafe Notes + Company was born out of the frustration of never finding a balanced card that had meaningful content, without being overly sappy
I wanted to be able to tell my friend having a birthday how much I care for her without it sounding like a funeral dirge. Or to send a thank you card for a dinner party that wasn’t so serious it sounded like the host gave me both his kidneys in addition to dinner. On top of that, I wanted to stop being the woman in the card aisle loudly exclaiming, “What?!” when I finally did find a card that wasn’t dripping in sappy boredom just to find out it’s $7. I cannot tell you how many times I have just picked up an inexpensive blank card to write my own message, or purchased a cheap card and just crossed out and mocked the content.
I firmly believe there is a time and place to be serious, raw and sentimental in a card (See #4). But how refreshing would it be if the card you’re sending inspired you to write your own feelings rather than filling the space with generic sappiness? What if you found a card that in a few quick words gave you the platform and space to write out exactly what you want to say to the person you’re thinking about? Whether what you want to say is deep and serious, or light and fun, what if you had the choice?
That is my goal at Cafe Notes + Company: to use precise language and create straightforward greeting cards that inspire you to be sappy, funny, serious, honest, simple and everything in between.
I don't want the cards to speak for you, I want each card you send to be a platform, an inspiration, for the sentiments that you want to say
Once we have freedom from the sap, sending cards will be fun again! No longer will it be a chore to celebrate anniversaries and write out get well cards: it’ll be liberating, inspiring and exciting to fill out that little bit of folded paper and send it to the person we care about, brightening their day and our own in the process.