And we're here: the super fun part of this whole process! But, to be fair, I think filling out my planner and calendars is also fun... Anyway, each Tuesday so far we've gone over what you you need, how you organize, and how to remind yourself to send out your cards each month. Today we're going over the importance of building an inventory that will not only keep you from running to the grocery store for a last minute, over priced card, but also inspire you to sit down and jot a few words to that person you're thinking about instead of letting the moment pass you by. Let's get started!
The simplest reason you should have a greeting card back stock, or inventory, is that when you have a card on hand, you're more likely to mail it! If you've ever struggled with sticking to an exercise routine, I'm sure you've heard of the advice to lay out your workout gear the night before so it's easy for you to hop out of bed, put them on, and get to exercising. The same idea applies here: if you have a birthday card on hand it is much easier for you to see that your brother's birthday is a week away, fill it out, and pop it in the mailbox. Otherwise, you have to remember to write it on your shopping list, get to the store, then fill it out, and mail it. You're cutting out the most annoying parts, as well as the steps that usually keep people from mailing greeting cards: the inconvenient parts.
A second reason I think it's great to have an inventory, is for the occasions you can't plan for. It's arguable that you can plan enough time to shop and mail cards for birthdays, anniversaries, and major holidays. But what about when your friend just got a promotion at work and you are so proud of her? Or your cousin is having a lousy week, struggling with her decision to move across the country, and you want to show her you think she has the strength to stick with it? Or you are thinking about how amazing your mom is and just want to let her know? Those moments are unplanned and so important to share with the person you're thinking of. And how much more impactful, personal, and meaningful is a card than a text message or email? Psst: the answer is a lot.
To throw another comparison at you: it's like meal prepping to eat healthy (can you tell I'm trying to be healthier in 2018?). You are more likely to eat veggies, fruit, and healthy snacks if they are washed, chopped, and readily available to you. Similarly, you are more likely to jot down that memory, thought, or encouraging word to the person you're thinking of if you have the tools on hand.
And what about those tools? What will you need in house to meet your snail mailing goals? Today I'm only going to be talking about the greeting cards you'll need, but next week I'm going in depth on the extra fun gadgets you might want to have on hand so be sure to come back next Tuesday!
I am fortunate and have the luxury of my business inventory to buy from when I need a card, but for the average household this is what I would suggest having available at all times:
- 5 Birthday Greeting Cards | In the month of May, I have eleven birthday cards to mail. Eleven. So I'm being pretty conservative in my suggestion for five cards. My lowest birthday months have four, and the average is eight. If you feel five is too low or high, simply count up how many birthdays you have from your Friends and Family Spreadsheet then divide by 12 to find your average.
- 5 Thank You Greeting Cards | These are so important to have on hand! I think that a simple thank you card can speak volumes. It shows you are truly thankful for what the person did for you because you are taking the time to write it out on pen and paper and put it in the mail. Time and undivided attention are rare these days, but a thank you card is a fantastic way to bring it back and connect with the people you care about.
- 5 Just Because Greeting Cards | Blank cards, or just because cards, are incredibly versatile. You can use them for those moments we talked about before when you're simply thinking of someone and want to let them know. You can also create your own birthday, thank you, get well, encouragement, or love card. By using inside jokes, poems, song lyrics, or your own words you took a blank card and tailored it for that one person.
- 3 Congratulation Greeting Cards | Great for promotions, graduations, anniversaries, new homes, moving, pregnancies and births, break ups from terrible relationships, and anything else you would toast your glass of champagne to, congratulatory cards are key to have on hand.
- 3 Encouragement Greeting Cards | An encouraging card is a powerful thing. Usually it arrives in someone's mailbox totally unexpected and has the power to motivate and uplift like none other. The idea goes back to showing that you gave that person not only your undivided time and attention, but also that you believe in them.
- 1 Get Well Greeting Card | You can even skip the mail (gasp!) and hand deliver your get well card with some homemade soup or treats to lift someone's spirits from the illness fog. Yes please!
- 1 Love Greeting Card | Another versatile bit o' fun, a love card is great to have in your inventory to randomly give your partner to keep the spark alive; to not only say you're sorry, but also to write from the heart why; or to use it as a thinking of you card if you're separated from someone you love.
- Holidays | I don't keep holiday cards on hand because I like to see what comes out new each year. However, if you come across a Father's Day card in November that would be perfect for your dad, don't wait and buy it immediately! You may not remember where you saw it or the shop might not carry it anymore by the following June so get it and keep it in your back stock of cards until you need it. If you always forget to buy a holiday (like a Mother's, Father's, or Valentine's Day) card until the last minute, sign up for my newsletter where I'll give you plenty of notice on all the upcoming month's holidays and big events!
Alright, that's it for today. Super fun, right?! Like I said before, be sure to come back next week for all the little extras you might want on hand and how to organize it all into a spot that inspires you to snail mail!